Why we built Morph

Mental health professionals deserve a professional and unified system that works for them - not against them - so they can put their energy where it matters.

That is why we built Morph.

MISSION

To give therapists their time and focus back

Therapists require immense psychological, emotional and physical resources. To care well for their clients, professionals need energy and focus. We ensure these precious resources are not spent in the wrong places, but remain where they matter - on clients and the steps that truly grow the practice. We eliminate unnecessary administration and repetitive tasks so that this can happen.

VISION

Therapists thrive in private practice

A world where every therapist, regardless of the size of their practice, has access to the tools to build a sustainable and impactful career in mental health.

How we achieve our vision

The five pillars we build Morph on.

Clinical Excellence

Smart notes, progress tracking, and AI support for better clinical work.

Practice Management

Save hours with automated bookings, invoices, and admin processes.

Practice Growth

Grow sustainably through analytics, marketing tools, and directory.

Client Experience

Better care through client portal, messaging, and personalized plans.

Therapist Wellbeing

Support for building a sustainable and successful private practice.

Meet the team

Teodora Petrova

Teodora Petrova

Co-founder & CEO

Integrative psychotherapist under supervision and coach with 5+ years of clinical experience, and 10+ years in product management and digital technology. Combines both professions to build the best tool for therapists.

Viktoria Tsaranovich

Viktoria Tsaranovich

Product Designer

Responsible for every interaction between the therapist and the platform. Morph must be not only functional, but intuitive and pleasant to use every day.

FOR ORGANIZATIONS

Have specific needs? Let's build together.

Morph is built as a flexible platform. If you're a clinic, hospital or organization with unique requirements - get in touch. We add functionalities built specifically for your workflow.

ClinicsHospitalsOrganizations
Get in touch

We respond within 24 hours.

Our partners

The organizations we build the mental health ecosystem with.

RapidMVP
Sofia Tech Park
DSP

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